IPM All Lost In The Supermarket?

I saw this in the supermarket and I had to snap a photo..

Is this what I think it is? At first I thought it was super-cool that my supermarket was selling Venus Flytraps right there in the middle of the stand of tomatoes, then I realized there was no signage or packaging for them... Hey, they are actually using them to control fruit flies using IPM (intergrated pest management). That's pretty dang cool.

Is this happening everywhere? Does this tell you how often I go grocery shopping? Do tell in the foum.